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The Good Hippie delivers clean beauty with honest performance.
April 22, 2019
By: Melissa Meisel
The Good Hippie owner Emily McNabb believes that baths and daily skin care should be more than just a routine. They should be a “ritual and a time of indulgence; a time for real products to produce real results.” Enter this small-batch, natural, artisan line of skin care and beauty products handcrafted in Austin, TX. From bath salts and body oils to facial scrubs, masks and home products, The Good Hippie’s formulas are concentrated and contain premiere natural ingredients, according to the indie beauty company. Its latest rollout is Manifest, a line of petite scent rollers that’s complete with gemstones in the bottle. “After breaking into the health and wellness industry years ago, I became more educated and aware of the harmful ingredients, many of which are deemed toxic, found in commercial creams, lotions and oils,” said McNabb. “Our goal since the very beginning has been to develop products around holistic ideals by ethically sourcing materials, regulating clean productions and using sustainable ingredients across our nearly three dozen products.” The Good Hippie’s skin care program features five steps: cleanse, exfoliation, purifying mask, hydration and nourishment. The starting point is The Good Hippie’s cleansing grains, a soap-free facial wash. The exfoliators and aromatic herbs assist in cell rejuvenation. Natural clays and healing botanicals from The Good Hippie mask treatment further cleanse the skin. The toners and facial mists, blended with aloe water, essential oils and purifying witch hazel, remove dirt and impurities that may have been missed during the cleansing process and prepares skin for the hydration. To cap off the regimen, The Good Hippie’s moisturizing facial oils are a blend of pure botanicals and healing essential oils that feed the skin vitamins and nutrients, deliver concentrated moisture and form a protective barrier, shielding skin from the harsh effects of the environment. According to McNabb, key ingredients differ from product to product. She told Happi, “Every ingredient serves a very specific purpose depending upon your type of skin or what you’re trying to accomplish with the product. The list of all of our key ingredients would be long!” McNabb added, “The facial oil blends are what I love the most. It may seem counter intuitive to use oil on your face, however the oils we use are antimicrobial and not only help relieve breakouts, but also prevent them. The two ingredients I must have at all times are my natural preservatives: rosemary extract and vitamin E oil.” Knowing that each individual product boasts its own unique benefits, McNabb sought to make packaging distinct as well. The Good Hippie collaborates with artists, both international and local, to design each package. Every detail is intentional, down to the biodegradable bubble wrap and eco-friendly packaging and labeling. “As an artist, I love supporting the arts by incorporating new visual artists for new product launches. Each product has featured artwork, so you’re not only purchasing a product that’s healthy and ethical, you’re buying a work of art,” she told Happi. The Good Hippie’s mission is to someday replace the big-brand products around the globe and encourage other companies to adopt better, healthier and more sustainable practices. Products can be purchased at TheGoodHippie.com and in various stores, spas and boutiques. According to McNabb, her line is stocked all over the world and it has big plans to expand in 2019. “We’re working with our artists and perfecting our recipes to create products that will also be used in philanthropic projects,” she said. “The Good Hippie isn’t just about supplying the world with the highest quality face, body and bath goodies, it’s also about supporting each other and supporting our world.”
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